• IMG 0176

    January 26, 2023

    OBP Earns Thirteen Awards at Region 2 and Midsouth Best of NAMA Ceremonies

    Winning Entries Represent Four Clients Across Multiple Categories

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  • Mo

    January 20, 2023

    MDT Campaign Continues to Receive Recognition

    WARC Awards Showcase the Best in North American Advertising

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    September 22, 2022

    Three Things for Brands to Know About the Next Farm Bill

    For almost 100 years, the farm bill has been the primary funding and governing authority for many areas of agriculture policy, including farm income support, food assistance, trade, conservation and research. Renewed on a five-year schedule, the bill holds significant statutory power, providing the legal framework for programs executed primarily by the United States Department of Agriculture (USDA).

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  • Suzan Rhonda

    September 8, 2022

    OBP Recognized Again as a Top Women-Owned Business

    OBP the highest-ranked marketing agency on annual list.

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    August 17, 2022

    There’s Never Been a Better Time to Be in Agriculture

    Recently, I was invited to participate as a guest speaker at Boot Camp — a yearly event orchestrated by the National Agri-Marketing Association (NAMA) that is held in Kansas City, Missouri.

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  • Article preview

    July 18, 2022

    OBP Leadership Names New Executive Team

    The Executive Team will assist in accelerating the growth of OBP clients, talent and business.

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    July 8, 2022

    OBP Celebrates Golden ARC Awards for Public Relations

    OBP scored big at the 2022 Agriculture Relations Council Golden ARC Awards. The team won eight total awards including five Golden ARC awards and three merit awards for public relations campaigns and tactics for our United Soybean Board and Bayer seed brand clients DEKALB, Asgrow and Deltapine.

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  • Deep trust builds strong reputations

    May 18, 2022

    Deep Trust Builds Strong Reputations

    Trade shows are back and people are excited to see each other in person. I’ve traveled all over the country meeting with farmers, ranchers and agricultural companies about what they are experiencing as the 2022 growing season continues.

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  • Changing and challenging landscape

    May 18, 2022

    Communicating in a Changing and Challenging Landscape

    At the recent Commodity Classic in New Orleans, I had a chance to talk with farmers and exhibitors about the issues on their minds going into the 2022 growing season. One topic that was at the forefront was the rising cost and shortages of needed inputs.

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  • Jody Sadler

    April 19, 2022

    Jody Sadler Joins OBP as Vice President, Media Strategy Director

    Sadler brings diverse experience to her new role leading the paid media team.

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  • NAMA 1 04 2022

    April 8, 2022

    OBP Wins Big at Best of NAMA

    Six national awards showcase the creative collaboration with client partners.

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  • Mo

    March 2, 2022

    ‘That’s My M-O’ Campaign Wins Big at the St. Louis American Advertising Awards

    Four gold and eight silver awards showcase the creative collaboration between OBP and MDT.

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  • IMG 5280 1

    January 20, 2022

    OBP Celebrates Creative Wins at MidSouth Best of NAMA

    A total of 11 regional awards and a Best of Show highlights the collaboration between OBP and its client partners.

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  • NAMA

    January 19, 2022

    OBP Clients Take Home 22 Awards at Region 2 Best of NAMA

    Great work and collaboration brings in a total of 22 regional awards from the National Agri-Marketing Association (NAMA).

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    November 22, 2021

    OBP Client Brands DEKALB®, Asgrow® and Deltapine® Win Golden ARC Awards

    Deltapine wins prestigious Golden ARC de Excellence.

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  • Rural Spirit Awards

    September 17, 2021

    Rural Spirit Awards Nominations Now Open to Celebrate Champions of Rural America

    Osborn Barr Paramore is proud to honor leaders in rural communities.

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  • IMG 3331

    July 21, 2021

    OBP Client Partners Win NAMA National Awards

    We are proud to partner with our clients in the Noble Pursuit of Possibility.

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  • RLF Headshot

    July 20, 2021

    OBP Business Growth Director Richard Fordyce to Be Keynote Speaker

    Fordyce to Speak During Fourth Annual WAVE Ag Day.

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    June 17, 2021

    We Have Work to Do: One Year Later.

    Last June, we committed to taking action to support lasting change in our industry and our agency by advocating for and doing more to positively represent the Black community in our staffing, culture and the stories we tell in partnership with our clients.

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  • MDT Thats My MO

    May 18, 2021

    OBP Launches Tourism Campaign to Invite Visitors to the Show-Me State

    Campaign features a fun and friendly tour guide concept by OBP to help visitors find their travel M-O.

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    May 3, 2021

    OBP Highlights Keys to Success in 2020 and 2021 Opportunities

    Women-owned agency reflects on 33 years in business and keys to success during pandemic.

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  • Rhonda Ries

    March 14, 2021

    OBP President Rhonda Ries Named a 2021 Top Women Business Owner by St. Louis Small Business Monthly Magazine

    OBP President Rhonda Ries Honored to be named a Top Women Business Owner in St. Louis Small Business Monthly Magazine, which annually recognizes trailblazing businesswomen in the community.

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  • RLF Headshot 500x500

    March 3, 2021

    Richard Fordyce Joins OBP as Business Growth Director

    Osborn Barr Paramore continues to build upon its long-standing history and strong expertise in agriculture industry marketing communications by welcoming Richard Fordyce as business growth director.

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  • Trophy Photo 2

    January 25, 2021

    OBP Clients Capture 24 Regional Awards at 2020 NAMA Awards

    We’re proud and humbled to share six of our clients won a total of 24 regional awards from the National Agri-Marketing Association (NAMA).

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    December 9, 2020

    OBP President Rhonda Ries Accepted into Forbes Agency Council

    OBP President Rhonda Ries accepted into Forbes Agency Council, an invitation-only community for owners of and executives in successful public relations, media strategy, creative and advertising agencies.

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  • I Stock 924512692

    September 15, 2020

    The Future of Experiential

    OBP produces events and experiences for some of the biggest brands in our industry. Our experiential team has won numerous awards, including being named to Event Marketer's 2018 It List. But COVID-19 has forced us to accelerate steps we were already taking, such as bringing our digital experience team together with the traditional experiential group to create activations that work across channels.

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  • Golden Arc Awards

    September 10, 2020

    United Soybean Board + OBP Take Home the Gold

    In partnership with the United Soybean Board, OBP developed several campaigns to show the manufacturing industry what this little bean can do. We are excited to share that our work with United Soybean Board was recognized by the Agriculture Relations Council with a Golden ARC Award for outstanding public relations for the release, “The House that Soy Built,” which highlighted the significant opportunities for utilizing soybean oil in the lucrative home improvement industry and capitalized on current product success in items such as Rust-Oleum paints and lubricants.

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    August 21, 2020

    Nutrien Ag Solutions + OBP's New Docuseries Featured in Adweek

    The new NASCAR docuseries “Two-Track Mind” presented by our client Nutrien Ag Solutions, takes viewers into the worlds of agriculture and racing courtesy of driver Ross Chastain.

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  • Lucys Love Blankets Preview

    August 12, 2020

    Lucy’s Love Blankets Spreads Hope Through Masks

    As we’ve navigated the ups and downs of 2020, we noticed an amazing little girl with a very big heart.

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    June 10, 2020

    We Have Work to Do.

    We are a predominantly white organization with all-white leadership. We realize we have work to do. We know that lip service doesn’t lead to lasting change. Action does.

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  • 04 Grain Bridge Web 500x500

    February 11, 2020

    GrainBridge Website Ready for Harvest

    Cheers to another successful website launch!

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  • 08 Bayer 500x500

    November 13, 2019

    Bayer Crop Science Signs Their Very Own Big Three to AOR Roster

    OBP will support DEKALB, Asgrow, Deltapine and WestBred seed brands.

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  • 06 Missouri 500x500

    September 6, 2019

    ‘Show Me’ the New AOR for Missouri Division of Tourism: OBP

    OBP's efforts will focus on driving visitors to the state through strategic planning, advertising, public relations, media planning and digital for the Missouri Division of Tourism.

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  • 07 Leadership 500x500

    July 3, 2019

    OBP Leadership: Fresh Faces and New Places

    OBP has expanded its leadership team!

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  • 08 Pilgrims 500x500

    June 28, 2019

    OBP Successfully Adds Pilgrim’s To Its Client Bucket List

    OBP will focus on increasing brand awareness and customer engagement for Pilgrim’s USA.

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  • 09 STL Addys 500x500

    May 1, 2019

    OBP Wins Hollywood Gold At Nationals

    Drum roll please...

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  • 03 Coors 500x500

    February 10, 2019

    OBP Featured in Adweek’s Super Bowl Coverage

    At OBP we celebrate the hard-working and dedicated people that keep this country fed and fueled.

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  • 02 Top 100 1500x500

    September 19, 2018

    OBP Named One of the Top Event Agencies in the Industry

    OBP has been named to Event Marketer's 2018 It List.

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  • 01 2020 Addys 500x500

    March 21, 2018

    Paramore Wins 9 ADDYs, Loses Best Picture to Titanic

    We captured 9 ADDYs including Best in Show and Copywriter of the Year at the 53rd Annual Nashville American Advertising Awards.

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