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September 22, 2022
Three Things for Brands to Know About the Next Farm Bill
For almost 100 years, the farm bill has been the primary funding and governing authority for many areas of agriculture policy, including farm income support, food assistance, trade, conservation and research. Renewed on a five-year schedule, the bill holds significant statutory power, providing the legal framework for programs executed primarily by the United States Department of Agriculture (USDA).
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September 8, 2022
OBP Recognized Again as a Top Women-Owned Business
OBP the highest-ranked marketing agency on annual list.
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August 17, 2022
There’s Never Been a Better Time to Be in Agriculture
Recently, I was invited to participate as a guest speaker at Boot Camp — a yearly event orchestrated by the National Agri-Marketing Association (NAMA) that is held in Kansas City, Missouri.
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July 18, 2022
OBP Leadership Names New Executive Team
The Executive Team will assist in accelerating the growth of OBP clients, talent and business.
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July 8, 2022
OBP Celebrates Golden ARC Awards for Public Relations
OBP scored big at the 2022 Agriculture Relations Council Golden ARC Awards. The team won eight total awards including five Golden ARC awards and three merit awards for public relations campaigns and tactics for our United Soybean Board and Bayer seed brand clients DEKALB, Asgrow and Deltapine.
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May 18, 2022
Deep Trust Builds Strong Reputations
Trade shows are back and people are excited to see each other in person. I’ve traveled all over the country meeting with farmers, ranchers and agricultural companies about what they are experiencing as the 2022 growing season continues.
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May 18, 2022
Communicating in a Changing and Challenging Landscape
At the recent Commodity Classic in New Orleans, I had a chance to talk with farmers and exhibitors about the issues on their minds going into the 2022 growing season. One topic that was at the forefront was the rising cost and shortages of needed inputs.
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April 19, 2022
Jody Sadler Joins OBP as Vice President, Media Strategy Director
Sadler brings diverse experience to her new role leading the paid media team.
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April 8, 2022
OBP Wins Big at Best of NAMA
Six national awards showcase the creative collaboration with client partners.
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March 2, 2022
‘That’s My M-O’ Campaign Wins Big at the St. Louis American Advertising Awards
Four gold and eight silver awards showcase the creative collaboration between OBP and MDT.
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January 20, 2022
OBP Celebrates Creative Wins at MidSouth Best of NAMA
A total of 11 regional awards and a Best of Show highlights the collaboration between OBP and its client partners.
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January 19, 2022
OBP Clients Take Home 22 Awards at Region 2 Best of NAMA
Great work and collaboration brings in a total of 22 regional awards from the National Agri-Marketing Association (NAMA).
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November 22, 2021
OBP Client Brands DEKALB®, Asgrow® and Deltapine® Win Golden ARC Awards
Deltapine wins prestigious Golden ARC de Excellence.
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September 17, 2021
Rural Spirit Awards Nominations Now Open to Celebrate Champions of Rural America
Osborn Barr Paramore is proud to honor leaders in rural communities.
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July 21, 2021
OBP Client Partners Win NAMA National Awards
We are proud to partner with our clients in the Noble Pursuit of Possibility.
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July 20, 2021
OBP Business Growth Director Richard Fordyce to Be Keynote Speaker
Fordyce to Speak During Fourth Annual WAVE Ag Day.
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June 17, 2021
We Have Work to Do: One Year Later.
Last June, we committed to taking action to support lasting change in our industry and our agency by advocating for and doing more to positively represent the Black community in our staffing, culture and the stories we tell in partnership with our clients.
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May 18, 2021
OBP Launches Tourism Campaign to Invite Visitors to the Show-Me State
Campaign features a fun and friendly tour guide concept by OBP to help visitors find their travel M-O.
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May 3, 2021
OBP Highlights Keys to Success in 2020 and 2021 Opportunities
Women-owned agency reflects on 33 years in business and keys to success during pandemic.
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March 14, 2021
OBP President Rhonda Ries Named a 2021 Top Women Business Owner by St. Louis Small Business Monthly Magazine
OBP President Rhonda Ries Honored to be named a Top Women Business Owner in St. Louis Small Business Monthly Magazine, which annually recognizes trailblazing businesswomen in the community.
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March 3, 2021
Richard Fordyce Joins OBP as Business Growth Director
Osborn Barr Paramore continues to build upon its long-standing history and strong expertise in agriculture industry marketing communications by welcoming Richard Fordyce as business growth director.
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January 25, 2021
OBP Clients Capture 24 Regional Awards at 2020 NAMA Awards
We’re proud and humbled to share six of our clients won a total of 24 regional awards from the National Agri-Marketing Association (NAMA).
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December 9, 2020
OBP President Rhonda Ries Accepted into Forbes Agency Council
OBP President Rhonda Ries accepted into Forbes Agency Council, an invitation-only community for owners of and executives in successful public relations, media strategy, creative and advertising agencies.
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September 15, 2020
The Future of Experiential
OBP produces events and experiences for some of the biggest brands in our industry. Our experiential team has won numerous awards, including being named to Event Marketer's 2018 It List. But COVID-19 has forced us to accelerate steps we were already taking, such as bringing our digital experience team together with the traditional experiential group to create activations that work across channels.
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September 10, 2020
United Soybean Board + OBP Take Home the Gold
In partnership with the United Soybean Board, OBP developed several campaigns to show the manufacturing industry what this little bean can do. We are excited to share that our work with United Soybean Board was recognized by the Agriculture Relations Council with a Golden ARC Award for outstanding public relations for the release, “The House that Soy Built,” which highlighted the significant opportunities for utilizing soybean oil in the lucrative home improvement industry and capitalized on current product success in items such as Rust-Oleum paints and lubricants.
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August 21, 2020
Nutrien Ag Solutions + OBP's New Docuseries Featured in Adweek
The new NASCAR docuseries “Two-Track Mind” presented by our client Nutrien Ag Solutions, takes viewers into the worlds of agriculture and racing courtesy of driver Ross Chastain.
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August 12, 2020
Lucy’s Love Blankets Spreads Hope Through Masks
As we’ve navigated the ups and downs of 2020, we noticed an amazing little girl with a very big heart.
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June 10, 2020
We Have Work to Do.
We are a predominantly white organization with all-white leadership. We realize we have work to do. We know that lip service doesn’t lead to lasting change. Action does.
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February 11, 2020
GrainBridge Website Ready for Harvest
Cheers to another successful website launch!
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November 13, 2019
Bayer Crop Science Signs Their Very Own Big Three to AOR Roster
OBP will support DEKALB, Asgrow, Deltapine and WestBred seed brands.
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September 6, 2019
‘Show Me’ the New AOR for Missouri Division of Tourism: OBP
OBP's efforts will focus on driving visitors to the state through strategic planning, advertising, public relations, media planning and digital for the Missouri Division of Tourism.
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July 3, 2019
OBP Leadership: Fresh Faces and New Places
OBP has expanded its leadership team!
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June 28, 2019
OBP Successfully Adds Pilgrim’s To Its Client Bucket List
OBP will focus on increasing brand awareness and customer engagement for Pilgrim’s USA.
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February 10, 2019
OBP Featured in Adweek’s Super Bowl Coverage
At OBP we celebrate the hard-working and dedicated people that keep this country fed and fueled.
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September 19, 2018
OBP Named One of the Top Event Agencies in the Industry
OBP has been named to Event Marketer's 2018 It List.
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March 21, 2018
Paramore Wins 9 ADDYs, Loses Best Picture to Titanic
We captured 9 ADDYs including Best in Show and Copywriter of the Year at the 53rd Annual Nashville American Advertising Awards.
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Agriculture
Nutrien Ag Solutions
Launching a major retail brand into the future.