pos·si·bil·i·ty n.   One that is capable of being chosen or of being made real.
OBP Wins Best of NAMA Award
April 28, 2023

OBP Wins Best of NAMA Award at 2023 Ceremony

Winning Entry Featured Farmers Across Key Soybean States

OBP, in collaboration with our client partner the United Soybean Board, took home first place in the News, Feature Article or Persuasive Writing for Trade Media category at the 2023 Best of NAMA ceremony in St. Louis. The work qualified on the national level after winning first at the NAMA Region 2 ceremony in February.

The winning entry centered around an opinion editorial campaign featuring farmers across key soybean states. Each piece told a farmer’s personal sustainability story, highlighting the goals and accomplishments of the entire soybean industry creating awareness for U.S. Soy’s 2021 Sustainability Overview Report.

“We are grateful to the United Soybean Board and the farmers they represent for their continued partnership and entrusting us to help tell their unique stories to consumers,” said Rhonda Ries, OBP president.

Overall, OBP had eight regional first place and five merit entries that qualified for consideration at the national level. The work represented excellence in communication for agriculture and consumer audiences with our client partners Bayer Crop Science, Kinze Manufacturing, Trophy Properties and Auction, and the United Soybean Board.

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