MDT Campaign Continues to Receive Recognition

With our partner, the Missouri Division of Tourism (MDT), OBP is shortlisted for the first time as a finalist for the prestigious 2022 World Advertising Research Center (WARC) Awards for Effectiveness, North America Edition, in the Sustained Growth category for the “That’s My M-O” campaign.

Modeled after the global WARC Awards for Effectiveness, this new competition spotlights the most inspiring and effective advertising from North America. The Sustained Growth category focuses on campaigns that build a brand for longer than 12 months through creative commitments in budget, campaign duration and results that show those investments have made a strong positive impact. In addition to MDT, the other finalists in this category are McDonald’s, Miralax and the Canadian Down Syndrome Society.

WARC is the latest recognition for the That’s My M-O campaign, which has been honored with more than 30 industry awards. New advertising for the campaign will debut later this year.