pos·si·bil·i·ty n.   One that is capable of being chosen or of being made real.
A solid black rectangle used to stand in solidarity with the #BlackLivesMatter movement.
June 17, 2021

We Have Work to Do: One Year Later.

Last June, we committed to taking action to support lasting change in our industry and our agency by advocating for and doing more to positively represent the Black community in our staffing, culture and the stories we tell in partnership with our clients.

We have made some progress but we have a lot more to do. We think it’s important to be transparent and accountable – so we’re sharing an annual update of our journey.

Our team has developed and delivered pro bono client work for Black businesses and organizations and will continue to support them moving forward.

Through thoughtful recommendations, we identified and took action with clients to increase the representation of Black people in marketing materials, including national advertising campaigns. Clients across the agriculture and tourism industries have embraced these ideas and we’re grateful for their partnership in bringing them to life.

OBP has been actively recruiting Black talent across the organization. And our diverse group of OBP summer interns we welcomed this month includes representatives from the 4A’s Multicultural Advertising Intern Program.

Did we do everything we envisioned from a year ago? No. Did we make as much progress as we hoped? No. But with a team spanning 15 different states, we have new perspectives and more opportunities to lend our support and champion acceptance and inclusivity around the world.

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