Nov 13, 2019
Bayer Crop Science Signs Their Very Own Big Three to AOR Roster
OBP, BBDO ATLANTA & HLK TO FORM NEW AGENCY OF RECORD SYNERGY FOR BAYER CROP SCIENCE U.S.
You know that feeling in recess, when you would get picked to be on a stacked soccer team—just an absolute juggernaut? Yea, it feels like that.
We have been selected with BBDO and HLK as the new agency of record synergy for Bayer Crop Science U.S. Specifically, we will support DEKALB, Asgrow, Deltapine and WestBred seed brands.
The changes are set to go into effect for Crop Year 2021 planning, which will start in early 2020.
“We thank all our agency partners for their commitment and work on our brands, and for their participation in the agency review process,” said Bayer’s North America Brand and Marketing Communication Strategy Lead Bob Wilhelm. “Every day, we are excited to work with some of the best talent in the world, both inside and outside our walls."
We’re excited too, Bob.