Helping small business owners be seen.
Get more small-business owners outside the restaurant category to claim and manage their Yelp page.
Yelp has long been synonymous with restaurants and reviews. In fact, the majority of business owners assume Yelp isn’t relevant for other types of businesses.
Business owners know they have to market their business to keep up but don’t know which options are actually worth their time.
We developed a localized, multichannel campaign designed to capture the attention of small-business owners and show how they miss out on customers every second they’re not on Yelp.
OBP proved the business impact of a unified, multichannel media approach, resulting in Yelp extending this initiative from Nashville to Denver.