pos·si·bil·i·ty n.   One that is capable of being chosen or of being made real.

Yelp

Helping small business owners be seen.

GOAL

Get more small-business owners outside the restaurant category to claim and manage their Yelp page.

CHALLENGE

Yelp has long been synonymous with restaurants and reviews. In fact, the majority of business owners assume Yelp isn’t relevant for other types of businesses.

INSIGHT

Business owners know they have to market their business to keep up but don’t know which options are actually worth their time.

APPROACH

We developed a localized, multichannel campaign designed to capture the attention of small-business owners and show how they miss out on customers every second they’re not on Yelp.

OUTCOMES

OBP proved the business impact of a unified, multichannel media approach, resulting in Yelp extending this initiative from Nashville to Denver.

42%
YOY INCREASE IN CLAIMS
33.7M
IMPRESSIONS

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