Group Strategy Director
Steve supports a diverse team of strategists that obsess over client brands and business problems, devising the best approach to focus and inspire teammates to create novel, effective solutions. The work has to work.
Who is someone you admire, and why?
David Byrne has managed to be both uncompromisingly odd and commercially successful.
Is there a particular moment during your time at OBP that stands out as a specific highlight?
Winning clients outside of agribusiness was validation that a novel approach to solving problems based on audience insight works for any business or brand, regardless of industry.
What are some tentpoles in marketing strategy that are true today that will also be true in 2030?
Brands exist in brains — not boardrooms, billboards or banner ads.