Rhonda is president of OBP, a marketing agency serving global brands in agriculture, rural marketing tourism and other industries. OBP delivers effective strategic communications, utilizing digital, content, public relations, social, broadcast, creative and advertising. Rhonda draws from more than 30 years of experience in financial, strategy and management to lead long-range planning and provide leadership and direction to the agency. Rhonda focuses on strategy, building strong client relationships, partnerships and expansion to drive the growth of OBP. Rhonda serves on the board of directors for MAGNET Global Network, Board of Trustees for the Gateway MS Society and MS National Digital Advisory Committee. She is a member of 4A’s CEO Forum and St. Louis Women’s Forum.
When are you happiest? What are you doing?
I love traveling, but nothing is better than spending time with family.
Is there a particular moment during your time at OBP that stands out as a specific highlight?
Having spent more than two decades here, there are so many highlights! Recently, we participated in a Monsanto/Bayer agency consolidation pitch. We engaged an outstanding team from all across our agency and delivered our best strategy. The result? We were named the agency of record for Bayer's four premium seed brands.
What makes OBP unique and poised for success for years to come?
We've stayed true to our roots and values for more than 32 years. No matter the challenge, we bring solutions and focus on what is possible. We specialize in a number of industries to ensure we know the market and its audience.