Nutrien Ag Solutions + OBP’s New Docuseries Featured in Adweek

Ross Chastain is NASCAR’s busiest driver. He’s also an eighth-generation watermelon farmer. In “Two-Track-Mind” a new docuseries produced in partnership with Nutrien Ag Solutions, we follow Ross as he chases down his dream of racing glory while finding inspiration and a home away from home on farms across America.

We’ve been lucky enough to ride shotgun on Ross’s journey, and not even a worldwide pandemic could slow down him or production of the series.

The show premiered on YouTube in April and has seen strong viewership and interest with more than 68 million impressions to date across earned media placement. And now, AdWeek, one of our favorite publications, is taking notice. The outlet recently spoke with Nutrien Ag Solutions’ Brent Smith (aka @NutrienBrent) and Ross Chastain about the show’s creation and future.

“The best part of telling this story is there is no script. [It’s] genuinely what we want to talk about,” Chastain told Adweek in his recent interview.

Read the Adweek feature here and be sure to watch episodes of Two-Track Mind on NASCAR’s YouTube page.