For American pork producers, pounds equal profitability. So, to help Tonisity Px stand out among competitors’ supplement promises, we flexed our muscle with a dimensional mailer heavy on creativity. A branded, 5-pound kettlebell training weight drove home the Tonisity Px value proposition.
- Branding & Communication Strategy
- Public Relations
The universe of key decision-makers in the pork industry is relatively finite, making this high-impact direct mail piece heavy on impact for a niche audience.