Nutrien Ag Solutions

Launching a major retail brand into the future.

industry

Agriculture

Key Outcomes

Helped increase international awareness for a new brand in less than a year

Situation

The merging of Agrium and Potash Corporation of Saskatchewan Inc. (PotashCorp) led to the creation of Nutrien and, by extension, Nutrien Ag Solutions.

Opportunity

They had a name. Now they needed a brand to roll out to 1,700 retailers serving 500,000 grower customers.

Insight

The Ag Retailer of the Future. With more challenges than ever before, employees and customers alike needed to know what mattered most to Nutrien Ag Solutions.

Solution

We built a strategy that brought the brand’s story to life across messaging maps, internal communications, external marketing and social media, assuring all audiences Nutrien Ag Solutions was focused on the future that mattered most: theirs.

Services

  • Advertising
  • Branding & Communication Strategy
  • Design & Packaging
  • Experiential
  • Public Relations
  • Research & Marketing Intelligence
  • Social & Content
  • UX & Interactive Development

LAUNCH CAMPAIGN COLLATERAL

Nutrien OBP Print Mockups 001

Nutrien OBP Print Mockups 001

Nutrien OBP Print Mockups 002

Nutrien OBP Print Mockups 002

Nutrien OBP Premium Mockups 001

Nutrien OBP Premium Mockups 001

Nutrien OBP Premium Mockups 002

Nutrien OBP Premium Mockups 002

Nutrien OBP Premium Mockups 003

Nutrien OBP Premium Mockups 003

Starting with a new logo and brand guidelines, we rebranded every location across seven countries, including a launch kit for each branch.

We launched a campaign highlighting the brand’s focus on the future of agriculture.

Farm Progress Show

We’ve also shared their vision with growers at multiple events, including a 360-degree video experience at the industry’s largest trade show.

Snapseed Dome

Snapseed Dome

Snapseed Aerial Show

Snapseed Aerial Show

Snapseed Inside Dome

Snapseed Inside Dome

Snapseed Inside the Dome

Snapseed Inside the Dome

Snapseed Aerial Domes

Snapseed Aerial Domes

Leading the Field

Leading the Field

NASCAR Xfinity Series Sponsorship

To further drive awareness, we introduced the brand to the world of NASCAR, where the brand found the perfect partner in Ross Chastain, an eighth-generation watermelon farmer and Nutrien Ag Solutions customer.

NASCAR Xfinity Series

NASCAR Xfinity Series

Leading the Field

Leading the Field

Retailer of the Future

Retailer of the Future

NASCAR Xfinity Series Winner

NASCAR Xfinity Series Winner

Silver

Event Marketer Award

1,700

Locations rebranded in a year

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