The merging of Agrium and Potash Corporation of Saskatchewan Inc. (PotashCorp) led to the creation of Nutrien and, by extension, Nutrien Ag Solutions.
They had a name. Now they needed a brand to roll out to 1,700 retailers serving 500,000 grower customers.
The Ag Retailer of the Future. With more challenges than ever before, employees and customers alike needed to know what mattered most to Nutrien Ag Solutions.
We built a strategy that brought the brand’s story to life across messaging maps, internal communications, external marketing and social media, assuring all audiences Nutrien Ag Solutions was focused on the future that mattered most: theirs.
- Branding & Communication Strategy
- Design & Packaging
- Public Relations
- Research & Marketing Intelligence
- Social & Content
- UX & Interactive Development
LAUNCH CAMPAIGN COLLATERAL
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Starting with a new logo and brand guidelines, we rebranded every location across seven countries, including a launch kit for each branch.
We launched a campaign highlighting the brand’s focus on the future of agriculture.
Farm Progress Show
We’ve also shared their vision with growers at multiple events, including a 360-degree video experience at the industry’s largest trade show.
Your farm of the future
Farm Progress Show Aerial
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Leading the Field
NASCAR Xfinity Series Sponsorship
To further drive awareness, we introduced the brand to the world of NASCAR, where the brand found the perfect partner in Ross Chastain, an eighth-generation watermelon farmer and Nutrien Ag Solutions customer.
NASCAR Xfinity Series
Leading the Field
Retailer of the Future
NASCAR Xfinity Series Winner
Event Marketer Award
Locations rebranded in a year