Pedal the Cause

Getting butts on bikes to help cure cancer.

Finding a cure for cancer is challenging. Driving participation in fundraising events can be just as challenging. Facing an uphill battle, we developed a creative campaign targeting novice cyclists to communicate the idea that “Any bike is a #CANCERCURINGBIKE.” To date, our efforts have helped raise over $20 million to fund cancer research.


  • Advertising
  • Branding & Communication Strategy
  • Media Planning & Buying
Last Page Next Page