United Soybean Board

Bringing a macro-tasty ingredient to the masses.

When it comes to making food on a large scale, you need ingredients with the flexibility to handle the rigors of mass production but still taste good. So in the spirit of the Tasty video craze, we produced a series of Macro-Tasty videos to show a very specific target audience of food manufacturers and restaurant chains how U.S. soybean oil can deliver small-scale-like deliciousness to the masses. A modest spend of under $3.5K achieved 83K+ views and 2.2K+ clicks.

Services

  • Advertising
  • Branding & Communication Strategy
  • Research & Marketing Intelligence
  • Social & Content
Delicious wings

Delicious wings

Salad with Kale

Salad with Kale

Cake

Cake

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