Bayer Crop Science

An experience fit for champions.

One of agriculture’s premier industry events, Commodity Classic is also the perfect place for DEKALB® and Asgrow® to recognize their top customers. To celebrate the Champions of Yield at Commodity Classic 2020, OBP produced a multi-touch VIP experience, including a full trade show activation, red carpet-worthy awards show, invite-only amusement park party and country music concert. By the time the smoke cleared on the fireworks finale, this three-day experience generated over 2 million impressions, garnered extensive earned media, and most importantly, resulted in hundreds of happy DEKALB and Asgrow customers.


  • Branding & Communication Strategy
  • Design & Packaging
  • Experiential
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